Being voracious doodler, I have always been self-conscious in the board room. I am always fearful that I might be viewed as not paying attention to the task at hand as I scrawl images on my legal pad. No matter how I try to keep my red Flair pen at bay, it always gets the best of me. (See the picture below from a JC Thomas Marketing Communications internal meeting where we were developing radio concepts for an NC-based restaurant company.)
After watching this presentation from a TED conference
by Sunni Brown
I feel ashamed no more. Ms. Brown helps companies visualize complexideas through the use of “infographics” and story-boarding. In her presentation Ms. Brown validates all the positive aspects doodling
has in helping with thought retention. She goes on to explain how doodling is an incredibly powerful tool and has a profound effect on how we solve problems. It has been shown that people who doodle, while being exposed to verbal information, have 29% greater retention
of that information than their non-doodling counterparts.“We think doodling is something that you do when you lose focus, but in reality it is a preemptive measure to stop you from losing focus.” I think she sums it up here beautifully. “My friends, the doodle has never been the nemesis of intellectual thought…It is one of its greatest allies.” I couldn’t agree more.
Jim Thomas and JC Thomas Marketing Communications help businesses increase revenues through creative marketing solutions and intuitive software. You can reach out to Jim through this Blog or at firstname.lastname@example.org