Being voracious doodler, I have always been self-conscious in the board room.  I am always fearful that I might be viewed as not paying attention to the task at hand as I scrawl images on my legal pad. No matter how I try to keep my red Flair pen at bay, it always gets the best of me. (See the picture below from a JC Thomas Marketing Communications internal meeting where we were developing radio concepts for an NC-based restaurant company.)

Doodlers Unite!!


After watching this presentation from a TED conference by Sunni Brown I feel ashamed no more. Ms. Brown helps companies visualize complex ideas through the use of “infographics” and story-boarding.  In her presentation Ms. Brown validates all the positive aspects doodling has in helping with thought retention. She goes on to explain how doodling is an incredibly powerful tool and has a profound effect on how we solve problems. It has been shown that people who doodle, while being exposed to verbal information, have 29% greater retention of that information than their non-doodling counterparts.“We think doodling is something that you do when you lose focus, but in reality it is a preemptive measure to stop you from losing focus.”  I think she sums it up here beautifully. “My friends, the doodle has never been the nemesis of intellectual thought…It is one of its greatest allies.” I couldn’t agree more.

Jim Thomas is an Enterprise Account Executive for Kronos, the world-wide leader in HCM solutions.  Jim helps retail, hospitality and entertainment companies improve performance and communication at every level of their workforce with Kronos Task Management solutions resulting in a better customer experience.


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  1. cheaphvaccharlotte

    Thanks for the post! I Have to agree I am Jim, I often apologize for drawing when presenting recommendations to clients in person. It helps me stay on track and most individuals seem to pick up what I’m explaining faster as well!


  2. Jim Thomas

    It’s great to know that we “Doodlers” can hold our head high!! Thanks for reading.


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