Category: Marketing Automation

  • Marketers: How To Get Noticed by “Influencers”

    I was in a meeting this week talking with a potential client about targeting influencers and I thought this article by Joe Chernov, a marketing and marketing automation expert, was very topical.  I hope you enjoy it. The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings…